Spain Wins The World Cup In Spite Of Debilitating Nike Ad
July 12, 2010 2 Comments
Truth be told, before yesterday the first part of the title was as absurd as “The Red Sox win the World Series” would have been 10 years ago or even “Longhorns top the Sooners” during the early naughts.
Spain’s National Team, La Furia Roja, had a knack for falling flat on their collective face World Cup after World Cup. This all changed yesterday to be sure, after La Furia Roja defeated the Netherlands, who have now lost 3 World Cup Finals (’74, ’78, 10), 1-0.
I believe however that the breakthrough which culminated yesterday began in Euro 2008, which the Spanish won by besting Germany by the same score they beat the Dutch yesterday. That tournament set them on a course of excellence, winning 35 matches in a row until they shockingly lost to the U.S. at the 2009 Confederations Cup held in South Africa.
They then proceeded to breeze through World Cup qualifiers, becoming a favorite to take home the hardware in South Africa entering as the #2 squad in the world according to FIFA. In their first World Cup match, La Furia Roja fell to the Swiss, prompting echoes of “Different World Cup, same old Spain”.
Spaniards readied themselves for another World Cup collapse by their beloved team, blame was sent down bizarre avenues.
Yet, here we are July 12, 2010 and the FIFA World Cup trophy will call Spain home for at least the next 4 years.
A more remarkable feat may be that Spain won despite three of their players’ involvement in Nike Soccer’s “Write the Future” ad (watch it here).
An ad made before the start of the World Cup featuring England’s Wayne Rooney, Portugal’s Cristiano Ronaldo, Italya’s Fabio Cannavaro, Ivory Coast’s Didier Drogba, France’s Franck Ribéry, Brazil’s Robinho and Ronaldinho. To say that the campaign was a poor prognosticator of World Cup success is a vast understatement, a rundown:
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