Car Dealerships and their Balloons

This post is brought to you by the “There are more important things to ponder” tag…

It’s safe to say that most everyone has driven by a car dealership that has one of these crowning the main salesroom,

I’m assuming that these things are put up there as some sort of sales gimmick. One day you want to buy a car and oh there is just so many dealerships, I know, honey let’s go to that one that has that giant inflatable _____ sitting on top of it.

Are consumers really that gullible? Or is there another reason to explain this phenomenon?

Funny how you’ll never see Kong atop the Lexus dealership.